DESCRIPTION
1. CHOOSE CORRECT DOMAIN
Choosing the domain is important if you want to rank your website in the Google search results.
| Domain Name | Description | Correct |
| elatefit.com | Always choose short domain for your website, the domain name should not exceed 10 characters, and ".com" extension is the best extension to buy. | |
| elatefit.com | Always choose your website that relates to the content you upload. Example: I have taken Elatefit.com because I target fitness audience the most. | |
| elatefitnessisbest.com | Never choose big domain name, because it is hard to read for users and if they want to revisit your website it is hard for them to remember your website name. | |
| elate@fit1.com | Never choose domains with special characters or numbers in it. | |
| elatefit.ca | Never choose extensions such as ".ca", ".in", ".org", ".net", and so on. |
2. INCLUDE META TAG IN HEADER
Meta tag is used to guide google search engine on what content is there in the particular page.
3. ADD RELEVANT CONTENT
Content should be relevant with respect to the title, meta description and the
meta keywords. If the title and the content inside the page are irrelevant then
bounce rate will increase that is not good for the website to rank further in the
Google search results.
Bounce rate: If the user clicks on your website page and go back immediately on finding
the content is irrelevant.
4. IMPROVE CTR
CTR is a click-through rate, it is the ratio between appearance of your page
in google search results and clicks. To improve CTR mention the attractive and relevant title and meta
description in the header.
Note: Never use punctuations and special characters in the title and meta description tags.
5. IMPROVE DWELL TIME
The time that is spent by a user in your website.
Example: If a user visits your website say elatefit.com home page, how many seconds
or minutes did he spent his time by looking at your content is dwell time.
To improve dwell time, improve UI and UX of your website, and add attractive animations or engaging
content.
6. ADD ALT ATTRIBUTE TO IMAGES
The alt attribute helps the Google search engine to locate the images that are relevant to the search provided by the end user. This helps the Google search engine to display your images in images section of the Google search results.
7. KEYWORD RESEARCH
Keyword research is important to rank your webpage in the Google search results. It is nothing but
choosing the right keywords for the title. The keywords must be short precise and relevant to the
webpage.
Example: If I want to add a content associated to yoga it is best to add title as
either "what is yoga?", "learn yoga" or "yoga for beginners" because most of the people search for some answer in the Google,
hence it is best to choose titles as a question or as a learning guide.
Note: Titles with years will generate 4.9% more clicks such as "Best mobiles in 2022",
"Python tutorial in 2022", and "Spring boot tutorial in 2023".
| Keyword | Best Suitable Title | Correct |
| Yoga | Learn yoga, What is Yoga, Yoga for Beginners, Secrets of Yoga. | |
| Python | Python for Beginners, Learn Python in 2022, Free Python Course, Master Python in 2022. |
8. BACKLINKS
Back-links are the external links that navigates to your website.
Example: Let's assume you have a YouTube channel with 10 million subscribers,
and if you give the link to the website through a video then those who watch the
video will come and visit your website for further details. Here, the link provided by you
on YouTube that navigates to your website is a backlink.
9. ADD ACCURATE URL'S
If you want to rank your website pages in the Google search results it is best to add accurate URL's
such as "elatefit.com/yoga" and "elatefit.com/coding".
Example: If a user search for introduction to yoga in Google, and if any of your page have the
URL as yoga (elatefit.com/yoga) then google will process your webpage as the most relevant to the search query.
| URL | Description | Correct |
| elatefit.com/yoga | Add the right name to your URL's. | |
| elatefit.com/6y8oj5o5yt | Never specify the unrelated URL's. | |
| elatefit.com/What-is-yoga | Don't add hyphens or any special characters in the URL. | |
| elate@fit.com/whatIsYoga | Specify the exact keyword in the URL, do not mention the sentence with the camel case or any other cases. |
10. INTERNAL LINKS
The link within your webpage that navigates to some other webpage in your website to engage the users within your website to increase the dwell time. Internal links used to loop the users to navigate within your website to get more CTR.